Activision Publishing's GUITAR HERO is putting famous fans front and center in its television ads for the October 26 release of GUITAR HERO WORLD TOUR, the latest installment in the top-selling video game franchise of 2007. Paying tribute to the famous lip- and guitar-syncing scene that appeared in the popular film RISKY BUSINESS, each ad will highlight different celebrities jamming on instruments from GUITAR HERO WORLD TOUR to the song "Old Time Rock and Roll," performed by Bob Seger.
The first commercial, which debuted Friday, features Kobe Bryant rocking the mic, Alex Rodriguez and Michael Phelps dancing while ripping it up on the new guitars, and Tony Hawk sliding in on a skateboard to play the drums.
The new commercials are an extension of the RISKY BUSINESS-inspired GUITAR HERO ads starring AMERICAN IDOL season seven-winner David Cook and runner-up David Archuletta that aired during the AMERICAN IDOL season finale on May 21, 2008. Brett Ratner, who directed the AMERICAN IDOL contestants in the earlier GUITAR HERO spots, is back on board to inspire others to unleash their inner rock star. The commercials were produced by advertising agency DDB and H.S.I. Productions.
Beginning October 26, a new generation of guitarists, drummers and fearless front men will come together to rock with GUITAR HERO WORLD TOUR, which transforms music gaming by expanding GUITAR HERO's signature guitar gameplay into a cooperative band experience. The game features a slick newly redesigned guitar controller, drum kit controller and a microphone, as well as an innovative Music Studio music creator that lets players compose, record, edit and share their own rock 'n' roll anthems.
Additionally, GUITAR HERO WORLD TOUR offers the most expansive set list and is sure to have something for everyone. Fans of all ages can strum, drum and sing their way through more than 86 master recordings including favorites by Jimi Hendrix, The Doors, Van Halen, Metallica, Ozzy Osbourne, Linkin Park, Michael Jackson and more.
GUITAR HERO WORLD TOUR is being developed by Neversoft Ent. for Xbox 360 and PlayStation 3. The Wii version is being developed by Vicarious Visions. The PlayStation 2 version is being developed by Budcat. The game is rated "T" for Teen by the ESRB. For more information on GUITAR HERO WORLD TOUR, visit http://worldtour.guitarhero.com/.
