In a pledge of support for its fledging network, Viacom has agreed to let UPN air episodes of MTV's clay-animated series CELEBRITY DEATHMATCH as a compliment to GARY & MIKE. So far UPN has the rights to 7 choose reruns of DEATHMATCH with an option for 13 more. As part of the arrangement, MTV and UPN will cross-promote each other's airings of DEATHMATCH and MTV is considering a broadcast of GARY & MIKE after it nods on UPN. "It's great to be a part of Viacom," UPN COO Adam Ware said. "Here we are trying to think of ways that we can help each other." DEATHMATCH will premiere on UPN Friday, January 12, 2001 at 8:30 directly following the Friday time slot debut of GARY & MIKE. The new season of DEATHMATCH on MTV begins Sunday, January 7, 2001 at 8 pm.