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CCTV & Nickelodeon To Stage The First Kids' Choice Honors in China

China's national broadcaster, CCTV and Nickelodeon are co-producing the first kids' show in China, THE CCTV-NICKELODEON KIDS' CHOICE HONORS. The event will be held at Tian Qiao Theatre in Beijing on Sept. 10, 2005, at 7:30 pm and will be televised on CCTV14 on September 23 at 8:00 pm and, additionally, on CCTV1 and CCTV4, reaching 300 million households throughout China.

THE CCTV-NICKELODEON KIDS' CHOICE HONORS will be hosted by recognized children's entertainment Chinese personalities Ju Ping and Dong Hao, together with Zhang Shaohan, the newest popular music singer from Taiwan. Kids' favorite celebrities and music artists will deliver a spectacular live performance under the theme of "You Can!" and the shower of Nickelodeon's trademark green slime.

Li Yifei, chief representative of Viacom China and mc of MTV Networks China said, Nickelodeons KIDS' CHOICE AWARDS show is widely recognized in the U.S. and around the world. This is the first time we are bringing this successful show to China and Asia. The Chinese version of this incredible show, THE CCTV-NICKELODEON KIDS' CHOICE HONORS, is based on the spirit and energy of our connection to kids. Combined with China's unique cultural characteristics, this show will be a huge achievement in kids' entertainment for China. We're thrilled to be co-producing this historical event with CCTV.

The inaugural CCTV-Nickelodeon KIDS' CHOICE HONORS follows the very successful NICKELODEON KIDS' CHOICE AWARDS show which recently completed its 18th year in the U.S. and has emerged as one of the biggest events for kids.

THE CCTV-NICKELODEON KIDS' CHOICE HONORS is sponsored by brand Qoo of Coca-Cola (China) Beverages Ltd.

Howard Lam, director of non-carbonated beverages for Coca-Cola China Beverages Ltd. said, "We are happy to support CCTV and Nickelodeon in bringing this KIDS' CHOICE HONORS to China. This unique program encourages free choice and independent thinking among the young generation, which is aligned with Qoo's brand values in encouraging an all-rounded development of children. We believe that this show will bring an exceptional fun experience to kids in China."

Additional information on THE CCTV-NICKELODEON KIDS' CHOICE HONORS can be found at www.nickchina.comkch and www.cctv.com

Nickelodeon, the TV channel just for kids is part of MTV Networks, a unit of Viacom Inc., and is the leading entertainment brand dedicated exclusively to kids. Since 1979, Nickelodeon has entertained kids by putting kids first in everything it does. In the U.S. Nickelodeon has been the number-one-rated basic cable network for more than eight consecutive years. The company includes television programming and production, consumer products, program syndication, digital media, recreation, books, magazines and feature films.

In Asia-pacific, Nickelodeon can be seen in more than 180 million households throughout the Asia-Pacific region with 24-hour channels and programming blocks in Australia, India, Japan, Philippines, Singapore, Malaysia, Indonesia, New Zealand, Sri Lanka, Bangladesh, Nepal, Korea, Hong Kong and China. In China, Nickelodeon's popular animated series, CATDOG and THE WILD THORNBERRYS has been seen nationwide on CCTV.

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