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Casual Games Expand at Nickelodeon's Family Of Sites

Nickelodeon Kids and Family Group's digital sites, which reach 20 million game players monthly, are adding 1,600 new games to an existing library of 5,000 games, along with new tools for users to build their own games and several demographic-focused gaming sites.

The game expansion plans will roll out across all of the Nickelodeon/MTVN Kids and Family Group's digital sites, which include: Nickjr.com, Nick.com, Nicktropolis.com, NickArcade.com, TurboNick.com, Neopets.com, AddictingGames.com, The-N.com and Shockwave.com.

Today's announcement further advances Nickelodeon Kids and Family Group's recent $100 million investment in the casual gaming space across all of its various brands.

Currently, across its entire portfolio of digital sites, Nickelodeon/MTVN Kids and Family Group has more than 5,000 games and will add another 1,600 in 2008. Of these new additions, approximately 600 will be exclusive, original games to the sites, and 1,000 will come from outside publishers.

Nickelodeon's mobile web service (wap.nick.com) will also continue to build a robust library of games, with 20 new games scheduled to launch in 2008. The company will also will launch approximately 10 to 12 downloadable game titles this year, following recent launches such as the SPONGEBOB SQUAREPANTS UNDERPANTS SLAM game for Xbox Live Arcade.

"We want to be the bookmark sites for each of our target demographics and we know that for our audiences, casual games are what they crave online," said Steve Youngwood, Executive Vice President of Digital Media, Nickelodeon/MTVN Kids and Family Group. "Not only do we want to entertain our audiences with a robust gaming portfolio and demo-focused gaming sites, but also tap into their creativity through game development tools to enhance the gaming community and help them entertain each other."

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