Zinkia's Pocoyo Expands Across Asia & Latin America
In the consumer products arena, new third party licensing agent agreements include a multi-territory deal with IMC International Merchandising Consultants for Argentina, Bolivia, Paraguay and Uruguay; BLG Brand and Licensing Group for Brazil; Doce & Friends for Chili; and Andelo in Peru. In Mexico, Pocoyo continues to be represented by Televisa Consumer Products.
Zinkia has also recently signed a multi-territory deal with Elite Global for the distribution of toys, including basic plush, bath toys and the Bump n’ Go Racing Car in Colombia, Ecuador, Bolivia, Paraguay, Panamá, Costa Rica, Nicaragua, Honduras, Guatemala, El Salvador and Caribbean Islands. Pocoyo has almost 50 licensees in Latin America producing and distributing a diverse range of branded merchandise throughout the region.
Online, Pocoyo has also generated significant growth with its Latin American audience, with over 230,000 fans on Facebook and more than 17 million monthly views on YouTube.
The award-winning animated series, about a young boy’s discovery of the world around him, represents a universe of core values that promotes a philosophy of curiosity, sincerity, tolerance, respect and love. With these guiding principles, Pocoyo fosters “Learning through Laughter,” utilizing a blend of humor and learning which mimics children’s development to inspire and inform children about the world around them.
Recognized as a global hit property, Pocoyo has tallied more than 450 million hits on YouTube® (http://www.youtube.com/pocoyo) and has amassed more than 27 million content downloads from the official POCOYO website (www.pocoyo.com). Currently licensed to broadcasters in over 150 territories worldwide, Pocoyo has earned a host of international accolades including a prestigious BAFTA (British Academy of Film and Television Arts) for Best Animated Preschool Series, three Pucinella Prizes at Italy’s Cartoons on the Bay Festival and Best TV Series at the Annecy International Animation Film Festival in France.
Pocoyo’s online virtual world, Pocoyoworld.com, has attracted more than 11 million unique visitors, and the Pocoyo app, Pocoyize, which allows users to create their own POCOYO-style avatar, has proven a huge hit both online and via iPhone® with approximately 11 million people Pocoyized to date.
Zinkia Entertainment, which specializes in the creation and management of entertainment brands for the international market, is primarily involved in the animation business, creating quality content for the audiovisual market as well as interactive content for multi-player console and online games.
Founded in 2001, Zinkia is headquartered in Madrid, with a commercial office in Beijing, China. Zinkia’s TV series and associated merchandising and licensing products are distributed to over 100 territories worldwide. TV credits include the multi-award winning series Pocoyo and the successful series Shuriken School.