TELETOON Brings Out the Superfan in Viewers with New “I am a Superfan!” Campaign
A multi-platform advertising campaign to promote the “Superfan Friday” programming block includes an online media buy targeting boys 6-11 and adults 18-49 and a Facebook campaign buy that will feature Star Wars: The Clone Wars, The Avengers: Earth’s Mightiest Heroes and Batman: The Brave and the Bold. Print support includes full page ads in Kidsworld Magazine and LEGO Club Magazine. Additional promotion includes retail danglers through LEGO, sponsorship of Fan Expo Toronto, Montreal ComicCon and the Ottawa International Animation Festival and an extensive on-air campaign on TELETOON.
About “Superfan Friday”
The “Superfan Friday” programming block airs on TELETOON Friday nights from 7 p.m. to 9 p.m. The target audience is kids (age 2 to11) and adults (age 18-49). Superfan Friday offers up two hours of programming dedicated to the fans who can’t get enough of their favourite action heroes from Batman and Superman to Obi-Wan Kenobi. Fans and followers can catch up with some of the most famous action heroes around with Justice League, Batman: the Brave and the Bold, Star Wars: The Clone Wars and, launching this fall, The Avengers: Earth’s Mightiest Heroes.
This fall, the “Superfan Friday”/” Vendredi Superhéros” programming block will include an action-packed evening of back-to-back episodes of:
· 7 p.m. – Batman: the Brave and the Bold (Season2 )
· 7:30 p.m. – Justice League
· 8 p.m. – The Avengers: Earth’s Mightiest Heroes (New Series)
· 8: 30 p.m. – Star Wars: The Clone Wars (Season 3)
· 7 p.m. – Batman: L’alliance des heros (Season 1)
· 7:30 p.m. – Iron Man
· 8 p.m. – Wolverine et les X-men.
· 8:30 p.m. – Star Wars: The Clone Wars (Season 3)
*On Friday, September 17 the new season of Star Wars: The Clone Wars will premiere with two back-to-back episodes airing at 8 p.m. and 8:30 p.m. ET/PT in English and French.
TELETOON is where cartoons live – all day, every day. Watched in over 7.9 million homes, TELETOON features heroic action shows, hilarious comedies along with hit blockbuster movies. Available in both English and French, TELETOON Canada inc. brings kids, youth and adults the best in animated and animation-related entertainment with four nationwide specialty television channels – TELETOON, TÉLÉTOON, TELETOON Retro and TÉLÉTOON Rétro – and select programming is also available On Demand, Mobile TV, iTunes and teletoon.com. Founded in 1997, TELETOON Canada inc. is owned by Astral (50%) and Corus Entertainment (50%). For more information, please visit www.teletoon.com.