Johnny Cupcakes & Nick Bring SpongeBob SquarePants to Carnaby Street
Press Release from Johnny Cupcakes and Nickelodeon
Johnny Cupcakes' SpongeBob
Johnny Cupcakes and Nickelodeon today announce the launch of an exclusive t-shirts collection featuring SpongeBob SquarePants and retro Nickelodeon properties Cat Dog, Aaahh! Real Monsters, Ren & Stimpy, Rocko’s Modern Life and Rugrats. The collection will roll out in three instalments with the first on 24th September and the second and third instalments on 5th November and 31st December. They will be sold in the Johnny Cupcakes store on Carnaby Street, London. The collection will also launch in the US stores in Boston, Los Angeles and Hull (MA), and to fans worldwide on www.JohnnyCupcakes.com.
The first instalment will feature three limited edition t-shirt designs featuring SpongeBob SquarePants, Ren & Stimpy, and Aaahh! Real Monsters. All three designs are custom one-of-a-kind graphics combining popular Nickelodeon characters with the unique Johnny Cupcakes culinary themes.
To celebrate the collection, Johnny Cupcakes will provide giveaways and refreshments at stores on each of the three launch dates. At the UK store, customers who are first in line for the launch will receive a goodie bag and there will be meet and greet opportunities with SpongeBob SquarePants himself.
Johnny Cupcakes is a clothing company largely focused on graphic t-shirts that playfully address pop-culture with a culinary twist. Over the past ten years, Johnny Cupcakes has amassed an international following of customers, including die-hard collectors who camp outside the bakery-themed stores for up to two weeks in anticipation of exclusive product.
Johnny Earle, Owner, Johnny Cupcakes said “The collaboration with Nickelodeon represents a significant achievement for the Johnny Cupcakes brand, which has been inspired by different Nickelodeon properties throughout the company’s history. We are excited to debut these t-shirts to the Johnny Cupcakes fan base.”
Mark Kingston, VP, UK & Australia and Pan-European Retail Development, Nickelodeon Consumer Products said “Nickelodeon and Johnny Cupcakes have cooked up something quite special with this partnership. Combining Johnny Cupcakes’ iconic designs with the playful and often mischievous Nickelodeon characters has resulted in an incredible range of t-shirts which fans are going to love.”