JimJam Gets New Look, Expansion Continues in Asia
Press Release from JimJam
London, Monday 15 February 2010: Global pre-school entertainment channel JimJam today announces its continued expansion through Asia, with the channel’s first launch in Thailand and a carriage deal with Indonesia’s largest platform, Indovision. The roll out across Asia coincides with a lively on-air channel refresh.
JimJam, a joint venture between Chello Zone and HIT Entertainment, launched in Thailand last week as a 24 hour service on Cable Thai Holding, a consortium of TV operators, in a move that further reinforces its rapid expansion through Asia. The channel’s deal with Cable Thai Holding, negotiated by Chello Zone via local agent Triple T Network, is estimated to see it reach an additional 500,000 subscribers initially and expected to increase to 1 million by the end of the year.
Following JimJam’s successful launch on Indonesian platform Telkomvision last month, Indovision, Indonesia’s largest network reaching 750,000 subscribers, also launched the fast-growing channel yesterday. JimJam is a 24 hour service on the DTH platform and forms part of Indovision’s basic package and the Kids Add On, an à la carte mini package.
Wayne Dunsford, JimJam’s General Manager said: “Our aim for JimJam’s new on-air look is to create an enhanced, vivid and stimulating viewing experience, which young children and their carers will be able to share and enjoy together, and which will complement the channel’s high quality and hugely popular programming line-up.”
Maria Kassova, Regional Director Asia-Pacific Chello Zone commented: “We are extremely pleased with the rate at which JimJam has expanded in Asia and hope to continue roll out in the region throughout the year. Cable Thai Holding and Indovision are both strong DTH platforms to host JimJam and we look forward to reaching our full potential in Asia.”
In addition, JimJam’s on-air refresh rolls out internationally from today on all its feeds, which broadcast in over 50 countries across Asia, Europe and the Middle East. Chello Zone’s in-house production team has created a series of colourful and recognisable environments to appeal to young children, in a blend of animated and live action scenes. The launch theme is the jungle and will be followed by further themes later this year, including outer space, circus and the sea.