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CartoonNetwork.com Plans To Expand

On February 1, 2000, Cartoon Network announced a broad expansion of

CartoonNetwork.com, the network's entertainment destination on the Web.

Kicking off the expansion is a heavy increase in original, interactive

entertainment. Over the next year, CartoonNetwork.com will more than double

production of its Web Premiere Toons. In addition, CartoonNetwork.com will

triple the number of games on the site; add functionality including

shopping and advanced search functions; and create a safe community aspect.

The expansion will give Cartoon Network the opportunity to establish

enhanced television programming in which integrated content is available

simultaneously on-line and on the network. To help in the expansion,

CartoonNetwork.com will hire staff, expand their marketing and increase

their technology, research and development departments. "The expansion of

CartoonNetwork.com is another step in building a multimedia brand that

allows cartoon lovers of all ages to interact with Cartoon Network and our

characters on an entirely new level," said Cartoon Network President Betty

Cohen. "Expanding the site serves a variety of constituencies, including

consumers, who are seeking new ways to immerse themselves in our programs

and characters; marketing and advertising partners, who will have the

opportunity to reach our audience across multiple media platforms;

distributors, who will see Cartoon Network leading the way toward true

convergence; and creative talent, who will have additional opportunities to

showcase their work." This announcement comes on the heals of the recent

launch of PowerpuffGirls.com on January 31, 2000. The Web site is dedicated

to the three pint-sized superheroes Blossom, Buttercup and Bubbles. The new

site offers "The 4 Terrors of Townsville," the first interactive movie

featuring the tiny trio. The Web Premiere Toon uses footage from THE

POWERPUFF GIRLS series to allow Web users to create a new adventure for the

pint-sized heroines. PowerpuffGirls.com will also feature four Shockwave

games, video clips from favorite episodes, storyboards and production art,

as well as an e-mail service directly to the Powerpuff Girls. To celebrate,

the new site will offer free downloadable Valentine's Day cards until

February 14.

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