Turner Content Solutions Asia Pacific today announced a landmark deal to provide free-to-air channel TV5 in the Philippines with a dedicated Cartoon Network branded block, the first agreement of its kind in the region.
Press Release from Cartoon Network
CANNES - Turner Content Solutions Asia Pacific today announced a landmark deal to provide free-to-air channel TV5 in the Philippines with a dedicated Cartoon Network branded block, the first agreement of its kind in the region.
Launching nationally across the Philippines on October 18, 2010, the branded block will feature 19 hours per week of some of Cartoon Network’s top original content titles. These include kids’ favourites’: Ben 10; Ed, Edd & Eddy; Chowder; Dexter’s Lab; League of Super Evil; The Powerpuff Girls; My Gym Partner’s a Monkey; Batman, The Brave & The Bold; and Johnny Bravo.
With TV5 consistently rated one of the Philippines’ top television stations, with a reach of over 3 million kids across the country, it is expected the deal will deliver a vast new audience of young fans to Cartoon Network.
Ringo Chan, Senior Vice President, Turner Content Solutions said: “We are very proud to have joined TV5 in making this momentous deal. Cartoon Network is already the number one channel in Asia Pacific for kids, and by agreeing to provide one of the Philippines’ top terrestrial channels with a big package of our most popular original titles, it furthers our on-going strategy to deliver the best in kids’ content throughout Asia. Dubbed in the local language, this offering will truly enhance the viewing experience of millions of Filipino youngsters.”
All programs will be dubbed into the Philippines’ native Tagalog, and aired in the channel’s daily kids’ programming slots: Monday to Friday from 9:00am to 10:30am and 4:30pm to 6:00pm; Saturday and Sunday from 9:00am to 11:00am.
Ray C. Espinosa, President and CEO of Media Quest Holdings, Inc., the holding company of TV5, said: “This is an exciting acquisition for TV5. We have been looking to expand our line-up of great kids’ programming to ensure our network is the go-to terrestrial channel for quality kids viewing, and who better to partner with, than the leader in children’s television in Asia, Cartoon Network!”
Cartoon Network will also offer TV5 branded support with local on-air and off-air promotions to drive viewership throughout the Philippines.
About Turner Content Solutions Asia PacificTurner Content Solutions Asia Pacific is the syndication sales division of Turner Broadcasting System Asia Pacific, Inc. Drawing from Turner’s expansive multi-genre library, Turner Content Solutions offers content from the world’s leading 24-hour news network CNN International in addition to lifestyle and entertainment programs from Adult Swim, Cartoon Network, MondoTV, QTV, Tabi and truTV. Turner’s catalogue of syndicated content is available online at www.turnercontentsolutions.com.
About TV5ABC Development Corporation (otherwise known as TV5) is a wholly owned subsidiary of MediaQuest Holdings, Inc., the investment arm of the PLDT Beneficial Trust Fund. TV5 is the fastest growing network in the Philippines, investing heavily in infrastructure upgrades, and production and acquisition of program and content. This brought about a substantial increase in viewership share since its acquisition by Media Quest Holding, Inc. in October 2009, reaching close to 10% and 12% for Nutam and Megatam, respectively (end- August 2010).