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Cartoon Network Sweeps May With Ratings Records

Last month Cartoon Network set new May total day ratings and delivery network records, posting double-digit ratings and delivery growth across households and all key kids demographics. Total day ratings grew 10% in households (1.1) as well as 10% for tweens 9-14 (1.1) and kids 2-11 (2.2), and 19% in kids 6-11 (1.9). Total day delivery increased 18% in households (767,000), 26% in tweens 9-14 (191,000), 31% in kids 6-11 (315,000) and 28% in kids 2-11 (616,000). The network finished in third place in total day ratings (1.1) and tied for third place (with USA) in prime-time ratings (1.6) among all ad-supported cable networks. Programming highlights for the month included Friday, May 25's "Z-Day" block of Toonami's highest-rated program, DRAGON BALL Z, featuring the viewers' choice (via online voting) of two episodes that aired from 5-6 pm. Additional highlights included a week-long airing of DEXTER'S LABORATORY, which helped push Cartoon Network to its #1 finish in prime-time for the week of April 30 May 3. The two-hour block averaged a 1.8 household rating and delivered an average of 1,302,000 homes.

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Rick DeMott
Animation World Network
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