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Cartoon Network Latin America Turns Winners Into Heroes For Local Schools

Cartoon Network Latin America turned two lucky viewers into heroes for their schools by choosing them as winners of the POWERPUFF GIRLS Super Power Contest, which ran from June 6 through July 6, 2001. Diego Armando Ojeda Jimenez of Mexico, age 11, and Caique Tony de Andrade of Brazil, age 7, were each awarded the Grand Prize - a computer for themselves and ten more for their schools. In addition to the grand prizes, 20 first-prize winners received Nintendo 64s, 80 second-prize winners took home Nintendo Gameboys, and 200 third-prize winners each won a POWERPUFF GIRLS Gameboy game. Fans registered by answering a POWERPUFF GIRLS related question, either online to one of the three Cartoon Network Websites for Latin America or via mail. The POWERPUFF GIRLS Super Power Contest drew in a record number of contest entries for the network, receiving over 580,000 submissions.

CDs, racing cars and planes are just a few of the places you may have seen the POWERPUFF GIRLS. Rick DeMott investigates this cartoon marketing phenomenon.