Veteran kids marketer Nibs Dearsley joins Turner Broadcasting as marketing director, overseeing U.K. commercial kids channels, Cartoon Network, Boomerang and Toonami. She will manage, develop and lead the U.K. marketing team, while reporting to vp of network services, Joanne Barlow.
Previously head of marketing at Jetix throughout Europe and marketing manager of Nickelodeon in the U.K., Dearsley had a solid track record promoting kids' brands before earning a place with the market leader.
"We looked long and hard for the right person to fill this demanding role and the result is Nibs her experience and her enthusiasm will be a great asset from day one," said Turner U.K. gm Richard Kilgarriff.
Cartoon Network, Cartoon Network +, Boomerang and Toonami, together, make up the highest rated group of kids channels in the U.K. Cartoon Network TV offers cartoon stars 24 hour a day from its own major hit shows, including DEXTER'S LABORATORY, THE POWERPUFF GIRLS, CODENAME: KIDS NEXT DOOR, ED, EDD N EDDY and THE CRAMP TWINS. The Cartoon Network experience is also available on its multi-award winning website, with games on digital cable and satellite, on mobiles and from its bestselling comics. Channels are operated by Turner Broadcasting System Europe Ltd., a Time Warner Co.