Cartoon Network Asia announced a strategic content partnership with Animasia, one of Malaysia’s leading creative studios, to produce a cricket based property about a group of local Indian kids who aspire to play in the biggest inter-school cricket championships.
Press Release from Cartoon Network Asia
HONG KONG (October 8, 2009) Cartoon Network Asia announced a strategic content partnership with Animasia, one of Malaysia’s leading creative studios, to produce a cricket based property about a group of local Indian kids who aspire to play in the biggest inter-school cricket championships. The film is slated to premiere on Cartoon Network in India in the second half of 2010.
At a special ceremony at MIPCOM, Mark Eyers, Vice President, Content, Cartoon Network, and Edmund Chan, Managing Director, Animasia presented the Guest of Honour, Malaysian Prime Minister Datuk Seri Najib Tun Razak with a golden cricket bat to symbolize the partnership with Animasia, as well as Cartoon Network’s commitment to nurturing creative talent in Malaysia.
Mark Eyers said, “Just as in cricket, being number one in the kids’ space requires an understanding of the pitch conditions, regular innovations and getting the big hits out there. In this creative venture we are striving for a six and in Animasia, we have found the right partner to take the score to the next level, by producing popular original content.
We are delighted to be supporting not only the creative talent from this dynamic studio but also the Malaysian animation industry as a whole.”
Edmund Chan, Managing Director, Animasia said, “Being able to partner with Cartoon Network to further develop one of Animasia’s original concepts makes me very proud of our Malaysian talents. This collaboration will bring great benefits and confidence to the Malaysian animation industry. Let us bowl for a good start with Cartoon Network and trust that this animated cricket concept will score great success for both Animasia and Cartoon Network.”
About the property
Sachin is a young boy who eats, sleeps and dreams cricket. The only problem is his school doesn't think so. Sachin decides to do it on his own and picks his team of 11 students. Together they work hard towards making enough time and opportunities to convince the school to send them to the biggest cricket championship in the city. But without hard work, no dream can be achieved. And to teach them just that they have a coach who thinks they have it them to make it big. This is the story of a motley bunch of kids with their own aspirations and problems and how they work together to become winners. It's a story filled with hope and it's a journey of the underdog's dream of making it to the top!
About Cartoon Network
Launched in the Asia Pacific in 1994, Turner Broadcasting System, Inc.’s (TBS) Cartoon Network (www.cartoonnetworkasia.com) offers the best in animated entertainment. Drawing from the world’s largest cartoon library of Warner Bros., MGM and Hanna-Barbera titles, the Network also showcases original series including BEN 10, BEN 10: Alien Force, Chowder, The Grim Adventures of Billy & Mandy, The Powerpuff Girls and The Marvelous Misadventures of Flapjack. Cartoon Network is the number one channel for kids in Asia Pacific and is currently enjoyed by over 91 million viewers in the region. Online, Cartoon Network reaches close to 3 million unique visitors a month in Asia Pacific.
About Animasia Studio Sdn Bhd (ASSB)
Animasia Studio Sdn Bhd (ASSB) (www.animasia-studio.com) is an award-winning content creation studio specializing in animation and multimedia services. A fully certified multimedia company by the Malaysia Government and a studio awarded with FINAS Licenses and Treasury (Kewangan) Licenses, Animasia Studio provides one-stop solutions for the production of digital content for the government and private sectors, both locally and abroad.