Cartoon Network and The LEGO Group team up on a new global franchise Mixels, making its U.S. debut on multiple screens and platforms this February.
Cartoon Network and The LEGO Group have teamed up on a new global franchise, Mixels, which makes its U.S. debut on multiple screens and platforms this February.
A true multiplatform brand, Mixels.com arrives on the web first on February 6, followed by animated shorts on Cartoon Network starting February 12 during the Teen Titans Go! half hour (7:30-8:00pET). Soon after, kids will be able to "mix, max and murp" with their own LEGO Mixels collectible building sets and download the Calling All Mixels app.
Kids media consumption changes every day and this unprecedented collaboration and launch of Mixels continues the evolution of how Cartoon Network is looking at the development and distribution of content and IP creation. Bringing together world-class animators, game developers and product designers from the onset and launching the property on multiple platforms and formats, Cartoon Network and the LEGO brand will enable kids to have a fully integrated and rich experience from the very start of this exciting new franchise.
Mixels is centered around a world of colorful creatures who can mix and combine with each other leading to hilarious and surprising results. They are comical, mischievous creatures that live in tribes of three. Each tribe is based around a unique element. The Infernites are fiery and short tempered, but handy for a barbeque. The Cragsters are the industrious mining tribe and the Electroids are a quirky bunch with enough nervous energy to light up the whole world. Nixels, annoying and destructive little creatures, wreak havoc over the Mixel land trying to tear down and break apart the tribes.
Mixels.com will be a central hub where fans can watch all of the shorts and learn more about the characters and setting of the Mixels world. Kids will be able to interact with the brand by exploring the environment of each tribe and meeting the Mixels, mixing multiple Mixels to discover lots of fun combinations and playing mini-games featuring characters from different tribes. Each tribe's world will be filled with rich, colorful graphic elements that portray that environment's unique qualities. Using cubits, kids can mix together Mixels from the same tribe to form a Gigantic Max or mix together elements from different tribes to discover new and exciting combinations. By making successful mixes, kids will unlock exclusive mini-games. As new waves of Mixels are introduced, new tribes and mini-games will be added to the site to reflect the ever-growing universe.
Mixels.com was developed by Cartoon Network Digital, the Emmy-nominated studio behind the Watch Cartoon Network App and Cartoonnetwork.com. The animated shorts, consisting of one- to two-minute segments, feature any number of characters on a series of adventures where they will be able to "mix" (two characters combine); "max" (all three members of the tribe combine) or "murp" (when the combo just doesn't quite fit). The Mixels shorts debut on Cartoon Network on February 12 and will air weekly. Created for Cartoon Network by John Fang (Generation Rex, Ben 10) and Dave Smith (Powerpuff Girls), Mixels is executive produced by Jennifer Pelphrey, Tramm Wigzell, Brian Miller and Rob Sorcher and is produced at Cartoon Network Studios.
Calling All Mixels, the digital application launching in the first quarter is an addictive mixture of exploration, combat and strategy, with a creative spin on mixing. Find lost Mixels, discover new lands and create amazing mixes, in a world of lush 3D graphics, all while building elaborate structures to secure your Cubit supplies. Players take the role of Flain, a member of the Infernites as he sets forth on an adventure to find and reunite the lost Mixel tribes! It will not be an easy task as annoying Nixels roam the lands between all the Mixel tribes and cause trouble for everyone in sight. Flain and the rest of the Mixels will have to use all of their wits to find new friends, gain new bases, gather ingredients, get stronger and deal with constant Nixel problem if they plan to ultimately reunite all the Mixel tribes! Calling All Mixels was developed by Hibernum Creations and published by the Emmy and Webby-nominated Cartoon Network Games.
LEGO Mixels is a new series of buildable toys that create fun collectible characters that leverages the versatility and creativity of the LEGO building system to recreate the "mix," "max" and "murp" fun of Mixels in physical form. LEGO Mixels are batched and released throughout the year in tribes such as Frosticons, Infernites, Stretchers, Cragsters, Electroids and Fang Gang. Kids will be able to mix and combine the LEGO Mixels, using the mysterious Cubits, to build new characters with hilarious results, to further immerse themselves in the sprawling Mixels world.
Cartoon Network (CartoonNetwork.com) is regularly the #1 U.S. television network in prime among boys 6-11 & 9-14. Currently seen in 99 million U.S. homes and 194 countries around the world, Cartoon Network is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for kids and families. In addition to Emmy-winning original programming and industry-leading digital apps and online games, Cartoon Network embraces key social issues affecting families with solution-oriented initiatives such as Stop Bullying: Speak Up and theMove It Movement.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
Source: The LEGO Group
Jennifer Wolfe is Director of News & Content at Animation World Network.