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Captain Planet To Turn Retailers Green

Captain Planet, the world's original environmentally conscious superhero, will star in an all-new line of T-shirts for the holiday season, Cartoon Network Enterprises (CNE) and clothing company Local Celebrity announced today. A full line of the T-shirts for men, women and children featuring the green-haired star of the 1990s television series CAPTAIN PLANET AND THE PLANETEERS will launch at high-end specialty boutiques and department stores in October.

Created by Ted Turner in 1990, Captain Planet was used as a tool to teach children about potential environmental hazards. In the CAPTAIN PLANET AND THE PLANETEERS series, the hero came to life when five ring-wielding Planeteers -- teenagers who each summoned a unique power including Earth, Wind, Fire, Water and Heart -- came together in response to an environmental threat. Featuring villains such as Verminous Skumm, Sly Sludge and others, each episode centered on environmental hazards and ended with "Planeteer Alerts," public service announcements targeted at kids.

CAPTAIN PLANET AND THE PLANETEERS is currently in syndication and can be seen weekdays on Boomerang, Turner's 24-hour cable network devoted to classic cartoons. Also, the network will once again feature a 12-hour CAPTAIN PLANET marathon in April in celebration of Earth Day 2008.

Local Celebrity was started by a sibling duo in 2003 in a bedroom in their grandother's house and a barn in the backyard. Their witty vintage-style T-shirts quickly captured the attention of stores like Urban Outfitters and today Local Celebrity is recognized as Hollywood's favorite T-shirt company.

Cartoon Network Enterprises (CNE), the global branding and merchandising arm of Cartoon Network, is charged with building consumer product franchises for Cartoon Network, its brands and characters from the channel's growing library of award-winning, original programming. CNE also works to secure and support long-term licensee partnerships across all key merchandising categories. The division currently offers consumer product programs for an array of animation franchises including FOSTER'S HOME FOR IMAGINARY FRIENDS, BEN 10, THE POWERPUFF GIRLS, Adult Swim and more.

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Rick DeMott
Animation World Network
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