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Cake Appoints Vice President To Drive International Sales

Leading kids’ and family entertainment specialist, CAKE has today announced the promotion of Leila Ouledcheikh to Vice President of International Sales.

Press Release from Cake

Leading kids’ and family entertainment specialist, CAKE has today announced the promotion of Leila Ouledcheikh to Vice President of International Sales.

In her new role, Leila will be responsible for all worldwide merchandising and licensing sales as well TV and home video exploitation across Germany, France, Italy, Benelux, the Middle East, Africa, Greece and Turkey. In addition, she will participate in the evaluation of new business opportunities to drive the distribution of CAKE’s catalogue and work on the development of strategies for both international brand building and co-production projects. Leila joined CAKE in 2009 as senior sales manager and was responsible for managing and driving the distribution of CAKE’s catalogue across Germany, France, Italy, Benelux, the Middle East, Africa, Greece and Turkey. Prior to this, Leila worked at Entertainment Rights, where she was senior territory manager looking after television, video and licensing activities. She also oversaw sales for pre-school brands including Bob the Builder, Thomas the Tank Engine, Postman Pat and Barbie during her time at Hit Entertainment. Ed Galton, COO and Managing Director, CAKE said: “Leila has been a key part of CAKE's success and has been a driving force behind our growth in Europe – and, as such, this promotion is a just reward.”

About CAKE:CAKE is one of the world’s leading kids’ and family entertainment specialists. The London-based company, created in 2002, works with animation and live action production companies from around the world to develop, produce, commercially position and manage their IP propositions for international market. http://www.cakeentertainment.com/

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