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CAKE Appoints Helen Blayney VP International Sales

Leading kids’ and family entertainment specialist CAKE has today announced the appointment of Helen Blayney as VP of International Sales, alongside two internal promotions within the sales team.

Press release from CAKE:

Leading kids’ and family entertainment specialist, CAKE has today announced the appointment of Helen Blayney as VP of International Sales, alongside two internal promotions within the sales team.

As part of the restructure, Marie-Laure Roche has increased her responsibilities as Sales Manager and will now be looking after Asia and French speaking Europe, as well as Eastern Europe and Israel. Bianca Rodriguez has also been promoted to Sales Executive and will be looking after Latin America territories.

Blayney joins CAKE from Chorion Ltd. where she worked on the company’s pre-school properties including Noddy, Max & Ruby and Famous Five across territories including Scandinavia, Benelux, Ireland, Mediterranean, Eastern Europe, Israel, South Africa and Middle Eastern regions.

Prior to this role, Helen worked at Celador International where she helped build Celador Kids’ international profile. She previously worked at a range of children’s content owners including Contender, TV Loonland and The Jim Henson Company.

Ed Galton, CCO and managing director, CAKE

says: “We're delighted to welcome Helen to CAKE – her wealth of experience in kids’ content will be a real asset to the company. At the same time, we also like to promote from within as Marie-Laure's increased role and Bianca's promotion demonstrates. The restructure is the perfect way to take CAKE forward.”

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