Broadcast design company CA Square announced the studio completed a network package for the Toon Disney Channel Europe and the Middle East.
CA Squares team of artists provided a unique Toon Disney personality with a look that is full of fun, energy and fantasy showcasing the best of Disney Animation. Its the premise behind Toon Disney Channel, said Disney Channel creative director, EMEA Walter Puschacher.
Originally developed stories tell viewers "what is happening next" or what to "watch for." For kids, it's like a parallel universe where they can identify with the logo that acts as their alter ego and is the key character of the branding. CA Square paid careful and meticulous attention to color palette, textures and graphics to construct bold and colorful navigation, promotional and identity elements that keep kids attention between programs.
Creative director Carlos Ferreyros commented, We wanted seamless packaging that blurred the lines between promotion and programming and give kids more reasons to stay watching. Kids do not like to be told what to do, they want to experience and decide for themselves. The packaging and design had to embody the experience of the best Disney Animation.
Toon Disney REFRESH Credits:
Creative director: Carlos FerreyrosArt directors, designers & animators: Alejandro Melguizo, Ariel ErolesAfter Effects/composite: Ian Freeman3D animation: Walter LubinskiAudio design: Sacred NoisePost (on-line): PostworksProducer: Erika PietschAssociate producer: Alison Shields
Located in New York Citys SoHo neighborhood, CA Square (www.ca-square.com) is a broadcast design company that focuses on designing compelling and entertaining media experiences. CA Square provides strategic, creative and design solutions to some of the world's most successful media & entertainment companies.
Rick DeMott
Animation World Network
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