LA-based motion graphics and animation studio Buster and BusterINK cook up a new holiday branding campaign for HGTV.
LOS ANGELES --
Forget about chestnuts roasting on an open fire this holiday season and fill your plate with gingerbread cookies. LA-based motion graphics and animation studio Buster with its print and digital division BusterINK collaborate once again on a new holiday branding campaign for HGTV this winter. The festive and fun, cross-media campaign consists of TV spots, on-air holiday packaging elements, print key art, digital banners and games.
Driven by stop-motion animation techniques, HGTV viewers are introduced to show favorites House Hunters, Love it or List It and Property Brothers retold though a gingerbread world – featuring fun gingerbread homes and cookie versions of top HGTV on-air talent.
Jennifer Wolfe is Director of News & Content at Animation World Network.