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Buster Design Is Beyond The Fringe With Animation Promo Campaign

Buster, a conceptual design studio that specializes in motion graphics for the advertising and broadcasting industries, was retained by FOX Broadcasting Company to develop, animate and produce an on-air teaser campaign behind FOX's upcoming fall 2008 TV series FRINGE. Buster is a division of Stun Creative.

To view this work, visit: http://www.busterdesign.tv/client/fox/fringefinals.html.

For the on-air tease animation promotion for FRINGE, which was created by J.J. Abrams (LOST, ALIAS), Buster worked from the initial graphic symbols found in nature that had been developed by the internal design team at FOX. These symbols are key points for viewers to key into, and to tap into the show's science and nature themed premise. Buster developed a number of 10-second on-air tease animations which have been seen on FOX Television since mid June.

Jonas Morganstein, Buster's Executive Creative Director and Exec Producer said, "When Michael Vamosy and Justin Owens from FOX showed us their print campaign for FRINGE, we knew their approach would translate well to on-air. The print campaign features a series of elements found in nature, like a leaf or an apple, that appear to look normal at first. But after closer inspection, you realize there are incongruous elements in the imagery -- a geometric pattern in the leaf and two human embryos inside the apple. To translate these concepts into a series of 10-second teaser promos, we decided to create that same sense of surreal discovery, by opening the visuals on a normal (though eerie) scene, and then slowly revealing a tweaked/unusual detail. Our challenge was to amp up the show's promise of mysterious storytelling, while keeping the imagery subtle enough for the viewer to say, 'Whoa -- did I just see what I think I saw?'"

Michael Vamosy, SVP, Design, FOX said, "Buster did a great job of bringing our FRINGE icons to life. We've been using these icons in an interesting and mysterious way to lure viewers into the show with a visual puzzle. By seeing these elements move and listening to the sound design that Buster created for us, our viewers get a chance to react to them in a whole new way."

FRINGE is produced by Warner Bros., and centers around a female FBI agent who is forced to work with an institutionalized scientists in order to rationalize a brewing storm of unexplained phenomena.

Described as a cross between THE X-FILES, ALTERED STATES and THE TWILIGHT ZONE, FRINGE, like Abrams' previous TV shows, will have an overarching mythology. FRINGE is scheduled for a two-hour premiere on FOX on September 9, 2008 at 8 p.m. The show stars Anna Torv, Christopher Britton, Joshua Jackson, Charlotte Rampling, Kirk Acevedo, Lance Reddick, Mark Valley, John Noble, Blair Brown and Jasika Nicole.

Credits:

Executive Creative Director & Executive Producer: Jonas MorgansteinCreative Director & Head of Production: Kurt SpenserLine Producer: Brandon Pleus

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