Pocoyo continues to grow significantly in the digital arena.  The Pocoyo YouTube Channel receives over 50 million hits per month on average and has accumulated over 950 million hits to date and is on target to hit a billion by summer 2012!  Pocoyo also has over 850,000 Facebook friends and is on track to reach one million in the next few months; the online virtual world, www.pocoyoworld.com, has attracted more than 2.5 million unique visitors, and the Pocoyo app, Pocoyize, which allows users to create their own Pocoyo-style avatar, has proven a huge hit both online and via iPhone® with approximately 14 million people Pocoyized to date. And the official Pocoyo website, www.pocoyo.com, has amassed more than 27.5 million content downloads.