There are also tools allowing broadcasters to push content to social networks to elicit viewer response as well as promote and publicize their programming and brands. For example, Viz MultiChannel, Vizrt’s channel branding tool, will help broadcasters update Facebook and Twitter pages automatically. It will automatically post information like programming notes and schedule changes to the station’s Facebook or Twitter pages as secondary events defined by the traffic department. 

Other Vizrt products—including the Viz Trio character generator and Viz Content Pilot, a template-based live graphics system—can also integrate virtually any kind of social content—such as Skype video calls, Word clouds, tweets with hash-tags and/or geographical tags, and Facebook posts—into graphics and scenes. Viz Virtual Studio can incorporate social content into immersive 3D sets. And Viz Ticker can scroll the information across the screen.

The editorial staff never sees the station’s login information. Since they can only update and retrieve the data, this solution is a very secure part of the established broadcast workflow. 

Immersing social content into graphics and programs builds a loyal audience, which in turns boosts station revenues, especially if the viewership is comprised of the much sought-after younger demographic.

Source: Vizrt