UPN & The WB Merge to Form The CW Network
The 16 Tribune affiliated stations will include New York, Los Angeles, Chicago, Boston, Dallas, Washington, D.C., Houston, Miami, Denver, St. Louis, Portland, Indianapolis, San Diego, Hartford, New Orleans and Albany. The 12 CBS Station Group television markets will include Philadelphia, San Francisco, Atlanta, Detroit, Tampa, Seattle, Sacramento, Pittsburgh, West Palm Beach, Norfolk, Oklahoma City and Providence. Together, these top two station groups cover the top 13 television markets, 20 of the top 25 television markets and have a total coverage area of more than 48% of the country.
The CW will incorporate The WB's current scheduling model, which consists of a 6 night-13 hour primetime lineup including Monday through Friday nights from 8-10 (EST/PST); Sundays from 7-10 (EST/PST); Sunday from 5-7 (EST/PST) outside of primetime as well as a Monday thru Friday afternoon block from 3-5 (EST/PST) and a five-hour Saturday morning animation block. Together, the network will program 30 hours a week over seven days for its affiliated stations.
As the top creative exec, Ostroff will have available a lineup of some of the most popular programming that appeals to young adults in the media business. These programming assets include The WB's SMALLVILLE and SUPERNATURAL as well as UPN's VERONICA MARS.
In addition, The CW will also broadcast the schedule of children's programming now known as Kids' WB!, a five-hour original programming block on Saturday mornings from 7:00 am to 12:00 noon, considered primetime for kids. Kids' WB! has been the broadcast network ratings champion since Fall 2000, capturing 16 consecutive sweep victories as the Number One Saturday morning kids' broadcaster.
All programming, marketing, scheduling, publicity and research functions will report to Ostroff.
Maatta will be responsible for the network's business operations. Bill Morningstar, The WB's evp of advertising sales will become the head of sales reporting to Maatta. Other responsibilities that will report to Maatta include business affairs, network distribution, legal, finance and human resources.
Meyer added, "This could not have happened without the tremendous energy and talent of Bruce Rosenblum, president of Warner Bros. Television Group and Nancy Tellem at CBS who worked tirelessly and cohesively together to make this new network a reality. I would also like to thank Dennis FitzSimons, who saw the great opportunity this new network presents for the Tribune Co. and who continues to be one of the great professionals and broadcasters in the business today."
Moonves added, "This idea becomes a reality only when a great station group like Tribune comes on board with us and delivers the powerful reach a new network requires. With formidable flagship Tribune stations in New York, Chicago and Los Angeles, a great CBS line-up of owned and operated UPN stations, and strong affiliates from every available market, The CW launches as a strong competitor to the Big Four, and that's good for our business, for the viewing audience, and for free, over the air broadcasting. It is also good news for our shareholders, who will benefit from a much stronger business model, improved economics for our stations and new opportunities for our production businesses."
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