The Twilight Saga: Eclipse Opens Strong in IMAX Theatres
Press Release from IMAX Corp.
LOS ANGELES, Jul 6, 2010 (GlobeNewswire via COMTEX) --IMAX Corporation (Nasdaq:IMAX) (TSX:IMX) and Summit Entertainment announced today that The Twilight Saga: Eclipse, the highly anticipated third film in the studio's Twilight franchise, generated gross box office receipts of approximately $9 million from 193 IMAX theatres domestically from Wednesday June 30 through Monday July 5, for a per screen average of approximately $47,000. Internationally, the film opened on 11 IMAX screens, generating an estimated $235,000 from Thursday through Monday.
"We are very pleased with these results, and particularly how they reflect the broadening audience demographic for IMAX," said IMAX's Chief Executive Officer Richard L. Gelfond. "This film marks the 17th consecutive IMAX DMR release to open number one at the box office, demonstrating the ongoing association between the IMAX brand and event-status films."
"We think this release helps introduce The IMAX Experience to an increasingly-expanding audience and we are pleased with the positive response so far," added Greg Foster, IMAX's Chairman and President, Filmed Entertainment. "Summit Entertainment has been a great partner to work with, and we're very happy with the way IMAX has been incorporated into their impressive marketing campaign."
Directed by David Slade (30 DAYS OF NIGHT, HARD CANDY) and starring Kristen Stewart, Robert Pattinson and Taylor Lautner, The Twilight Saga: Eclipse has been digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience with proprietary IMAX DMR (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX's customized theatre geometry and powerful digital audio create a unique environment that make audiences feel as if they are in the movie.
In The Twilight Saga: Eclipse, Bella once again finds herself surrounded by danger as Seattle is ravaged by a string of mysterious killings and a malicious vampire continues her quest for revenge. In the midst of it all, she is forced to choose between Edward and Jacob -- knowing that her decision has the potential to ignite the ageless struggle between vampire and werewolf. With her graduation quickly approaching, Bella is confronted with the most important decision of her life.
About the TWILIGHT SAGA film series
The TWILIGHT SAGA film series stars Kristen Stewart and Robert Pattinson and tells the story of 17-year-old Bella Swan who moves to the small town of Forks, Washington to live with her father, and becomes drawn to Edward Cullen, a pale, mysterious classmate who seems determined to push her away. But neither can deny the attraction that pulls them together...even when Edward confides that he and his family are vampires. The action-packed, modern day vampire love story TWILIGHT, the first film in the series, was released in theatres on November 21, 2008 to a blockbuster reception. The second installment of the film franchise, THE TWILIGHT SAGA: NEW MOON starring Kristen Stewart, Robert Pattinson and Taylor Lautner, was released November 20, 2009. The franchise has grossed over $1.2 billion in worldwide box office ticket sales to date.
About Summit Entertainment, LLC
Summit Entertainment, LLC is a worldwide theatrical motion picture development, financing, production and distribution studio. The studio handles all aspects of marketing and distribution for both its own internally developed motion pictures as well as acquired pictures. Summit Entertainment, LLC also represents international sales for both its own slate and third party product. Summit Entertainment, LLC releases on average 10 to 12 films annually.
About IMAX Corporation