Trollbäck Helps Rebrand SVT
The knowledge and learning channel - Kunskapskanalen introduces a new logo that is as friendly as it is bold. Design-wise, the box-shaped "K" represents the biggest design overhaul among the five channel logos T+Co redesigned. The Kunskapkanalen IDs feature 3D treatments of the "K" integrated with program footage and imagery such as a tunnel, fish, flag and more. The result is a window into fascinating worlds of programming, conveying the station in its truest sense.
"We really love that the "K" drives navigation and can also become a 3D object," remarks Trollbäck. "The logo is very flexible for transitioning in and out of promos, presenting menus and tune-ins, and sliding content out for lower-thirds. It all comes from this one system we designed."
For Jakob Trollbäck, the project marked a return to his native Sweden roots where his diverse artistic career took off as designer and DJ in Stockholm. "It was great to do a project that combined two of my primary creative passions, which are so deeply rooted in Sweden. I'm always one to emphasize the importance of music in a rebrand, so we turned to New York-based audio creative studio Antfood to dial in sonic moods that complement each station in the portfolio."
Source: Trollbäck + Company