TOKYO – Toei Animation has appointed Helene Virenque as senior licensing manager for EMEA.

Ms. Virenque brings to her position at Toei over 15 years of experience in the European licensing industry.  She most recently served as Licensing Manager for MATTEL Europe, where she was developing the licensing programs on behalf of Fisher-Price for Southern Europe and previously served with The Licensing Company, where she held the position of Senior Brand Manager during which time she developed and implemented brand strategies on corporate and entertainment properties. Helene Virenque began her licensing career as Licensing Manager for Fox Kids Europe. 

“We are delighted to announce the appointment of Helene Virenque, a gifted licensing executive who brings to Toei Animation an impressive track record of success in all areas of licensing.  Her years of experience combined with her dedication and professionalism will forward our goals for both classic and new Toei properties,” said Ryuji Kochi, General Manager of Toei Animation Europe.

“I look forward with tremendous enthusiasm towards beginning my role with Toei Animation, one of the most distinguished players in global animation production and distribution,” said Helene Virenque.

Source: Toei Animation