TeleFutura Adds Family Guy to Primetime Lineup
From Univision press release:MIAMI, FL – Hispanic media veterans Luis Fernández-Rocha and Carlos Bardasano have been named senior vice president of TeleFutura and vice president of programming and original productions for TeleFutura, respectively.
TeleFutura is also expanding its programming lineup with the additions of one of the most successful franchises in television – Family Guy – and bringing it for the first time to Spanish-language television in the U.S., as well as a new talk show debuting this spring, hosted by one of Hispanic America’s most beloved television hosts, Charytín.
Fernández-Rocha, who most recently served as senior vice president and regional director of Univision Television Group in the southeast, will oversee all operations of the network. He will report to Luis Fernández, president of Entertainment and Univision Studios. Bardasano, who was previously a managing director at Spanish media management company Kastuera, will be responsible for entertainment programming for the network. He will report to Fernández-Rocha. Both executives will be based in Miami.
“I am pleased to welcome two of the most talented executives in the business to our growing TeleFutura Network. Both Luis and Carlos bring extensive experience with an understanding of the U.S. Hispanic community that will be instrumental in their leadership of the Network and its continued development,” said Fernández. “With such strong track records, I am confident that these are the ideal executives to usher in a new era of programming prominence for TeleFutura, which builds on the momentum of the exciting lineup expansion announcements we made today.”
Fernández-Rocha said, “Having personally witnessed Univision’s strength and the talent of its people, I could not be more honored to take on this leadership role. I look forward to identifying and tapping into the numerous opportunities that lie ahead for the TeleFutura Network as the size and influence of the U.S. Hispanic population continues to rapidly expand.”
“I am thrilled to return to the Univision family and it's a privilege to join TeleFutura as we continue to deliver the highest-quality and most innovative Spanish television shows in the United States,” said Bardasano. “This is an extraordinary opportunity to develop, produce and program the finest content for our Hispanic community. I look forward to working with the talented team at TeleFutura as we bring the best Spanish television to the nation's ever-growing Hispanic audience.”
Luis Fernández-Rocha has more than 25 years of experience in Spanish-language broadcasting. He has served as vice president and general manager of WLTV 23 and WAMI 69 since 2002, positioning the stations as leaders in the market and delivering growth. He began his career in 1986 in Miami as traffic manager with Zubi Advertising. Three years later, Fernández-Rocha joined Spanish Broadcasting System affiliate, WCMQ AM/FM Radio. Prior to joining Univision in 2002, he held several positions of increasing responsibility at Telemundo, including Local Sales manager, General Sales manager, vice president/general manager for Houston and vice president/general manager for Miami. Throughout his career, Fernández-Rocha has maintained a long-standing commitment to Hispanic community affairs through years of service on boards and committees including serving the Executive Board of Florida Associate of Broadcasters, Advisory Board for Belen Jesuit Preparatory School, United Way, Big Brothers Big Sisters to name a few.