Survey: Casual Videogame Play Encouraged by Parents, Grandparents
Many of the adults surveyed attributed a wide spectrum of mental benefits to children playing casual games. Nearly half (47%) of respondents observed an increase in their child's level of interest and/or understanding in spelling, reading, vocabulary, and/or history as a result of casual game play. Mothers and grandmothers (49% each) observed these benefits more often than fathers (41%) and grandfathers (38%). Further, these benefits were observed far more frequently in children 5-12 (about 51.5% of the time) than in children 13-17 (39% of the time). In keeping with these observations, 66% of parents and grandparents of children who play casual games said they would welcome the use of such games in their children's or grandchildren's schools.
Interestingly, while parents and grandparents alike saw benefits such as such as hand-eye coordination, learning and mental workouts for their children or grandchildren, parents were considerably more likely to perceive a reduction in stress levels among their children than grandparents were. 23% of parents vs. just 6% of grandparents noticed a correlation between children playing the games and becoming more relaxed. More than one in ten (11%) survey respondents also said that they purchase casual games for, and/or play casual games with, a child with a physical or cognitive disability. The most common benefits cited for children with disabilities were: skill-building, hand-eye coordination improvement, positive reinforcement, stronger concentration and increased confidence.
Nearly one quarter (24%) of those surveyed said their children or grandchildren play casual games daily, with 71% indicating child/grandchild game-play at least once a week. Nearly all (96%) of respondents said they limited children's' game-playing sessions to two hours or less. (Likewise, only 18% indicated that their children or grandchildren played the games more than 9 hours per week.) Weekends (55%) and "after school on weekdays" (43%) were cited as the most popular times for kids to play casual games, with 32% also enjoying the games at night before going to bed.
This international research was conducted by Information Solutions Group (www.infosolutionsgroup.com/) exclusively for PopCap Games. The results are based on online surveys completed by 2,298 respondents randomly selected between June 15-29, 2007. The audience consisted of 1,645 U.S. and 653 international PopCap.com Website visitors; 483 were men and 1,815 were women. In theory, in 19 cases out of 20, the results will differ by no more than 2.0 percentage points from what would have been obtained by seeking out and polling all PopCap.com users age 18 and over. Smaller subgroups reflect larger margins of sampling error. Other sources of error, such as variations in the order of questions or the wording within the questionnaire, may also contribute to different results.
PopCap Games (www.popcap.com/) is the leading multi-platform provider of casual games. Based in Seattle, PopCap was founded in 2000 and has a worldwide staff of more than 120 people in Seattle, San Francisco, Chicago, Vancouver, B.C. and Dublin. Its games have been downloaded more than 350 million times by consumers worldwide, and its flagship title, BEJEWELED, has sold more than 10 million units across all platforms.