Smith & Foulkes Get a PC of the Action for Intel
Press Release from Nexus Productions
Nexus directors, Smith & Foulkes, have created a dynamic new spot for Venables and Bell and Intel's incredible new Core i5 processor - a breakneck, all-action chase scene which is the perfect showcase for the new processor's amazing capacity.
Using a dynamic mix of live action and animation, Smith & Foulkes used every trick in the action movie book and got some hot insider tips from their DOP, Oliver Wood, of Bourne trilogy fame, to create this thrilling spot. Stopping short, however, of exploding a car on the streets of Prague, Adam and Alan instead opted to bring the full force of their animation directing expertise to the piece, with the action taking place in a series of software windows which open at full pelt.
Alan said: "We often combine live action with animation within the same scene, but here we had to continually jump from one to the other without losing the impact of the action or interrupting the narrative thread. Instead of editing from scene to scene in live action, we would cut from software window to new software window."
The result is a fantastically clever illustration of the Intel processor working at maximum capacity, as we career through the film following the heroine's frantic dash through a myriad of windows in her bid to outwit the baddies - Youtube, Flikr, Google - all play their part in showing just what the Core i5 can do.
Alan comments: "The fast-cutting, all out action of the iconic cinematic chase sequence was the perfect set piece for this fantastic brief. So we didn’t get to shoot exploding cars on the streets of Prague, but who knows ... maybe next time..."
Title: The Chase
Agency: Venables Bell + Partners
Creative Directors: Paul Foulkes
Copywriter: Josh Parschauer
Art Director: Beau Hanson,
Agency Producer: Kacey hart
Production Company: Nexus Productions
Director: Alan Smith, Adam Foulkes (Smith & Foulkes)
Executive Producer: Chris O’Reilly, Charlotte Bavasso, Julia Parfitt
Producer: Tracey Cooper
Production Manager: Alistair Pratten
Animation: Nexus Production
VFX: Nexus Productions
Director of Photography: Oliver Wood @ Murtha Agency
Editor: Paul Hardcastle @ TRIM
Colour / Flame: James Allen & Sheldon Gardner @ Time Based Arts