Vizrt Boosts Sky News Arabia
Oliver Pitkin, Project Manager for Sky News Arabia added; “This was always going to be a challenging project– particularly in integrating a well-proven Sky News UK ethos and workflow into a Middle Eastern context and broadcasting everything in Arabic. We pre-built the entire technical infrastructure in a warehouse provided by TSL in the UK and then shipped it to Abu Dhabi. We have had terrific support from Vizrt at every stage of the process. We continue to receive support and advice from Vizrt locally and we expect our well integrated Vizrt core to become the backbone of the Middle East’s leading channel for breaking news.
Sky News Arabia launched on schedule on May 6th 2012 and is already generating a high level of audience level in its principle target markets of Arabic-speaking MENA countries.