Saints LA VFX Launched By Industry Veterans
Press Release from Saints LA
Mark Larranaga (l-r) and Zach Kinney
Los Angeles, CA, April 29, 2010 – “SAINTS LA” has been launched in Downtown Los Angeles as a new, full-service, visual effects, broadcast design, and motion graphics production boutique, specializing in the creation of visual imagery for TV commercials, feature films, television programs and promos, web content, videogames, and music videos. The founders of SAINTS LA are industry veterans Mark Larranaga and Zach Kinney, who have also just announced the completion of a three spot Kodak campaign for Deutsch New York and the Thomas Cobb Group.
ABOUT THE KODAK PRINTER CAMPAIGN:
The Kodak Printer Campaign is comprised of three intricate commercials, all shot with motion control and assembled by SAINTS LA.
Spot # 1 is titled “Overspend” (:30). This first commercial launches into a single row of generic printers, with each counting down and spinning like the wheels of a large odometer. The spot illustrates that millions of dollars are lost into an abyss of paper caused by the over spending by consumers of ink and the over printing demanded by these commonly used printers.
Spot # 2 is titled “Bleeding Wallet” (:15). This spot begins with a wallet, from which ink slowly starts to leaks out from the sides. The spot illustrates how much money consumers are really loosing on ink every time they print.
Spot # 3 is titled “Printing Money” (:15). In this spot, like the bleeding wallet spot, a wallet is again used and made to function like a printer, as U.S. currency prints out $20 bills. This spot reinforces the message of how much money consumers are spending on ink.
All three of the Kodak Printer spots where shot practically by the Thomas Cobb Group and produced by Paul Middlemiss. SAINTS LA founder/Visual Effects Supervisor Mark Larranaga said, “When I saw the first boards on these spots, and the planned complexity of these commercials, I was led to believe that the only way we could pull them off was to go all CG on them. However, the agency wanted to try and keep everything in- camera. This approach led to an amazing, three-day, motion control shoot, which incorporated mechanically designed props and custom made printers.”
He adds, “Trying to shoot everything in-camera turned out some amazing photography. However, there was still a large amount of work that we had to accomplish in post. Since the agency had decided to try and capture everything in-camera, this meant that all of the printers and props featured within the three spots needed to work perfectly. Since this was an analog approach, some motion control passes worked better than others. This left us with the creative job of having to match-up all of the motion control passes -- mixing and matching passes that worked better than others, as well as having to composite the spots to perfection. We also had to incorporate some 3D elements toward the end of the job.”
SAINTS LA CREDITS FOR KODAK SPOTS:
Director: Thomas Cobb
Visual Effects Supervisor: Mark Larranaga
Visual Effects Supervisor: Zach Kinney
Executive Producer: Paul Middlemiss
Producer: Rob Bradley
Visual Effects Producer: Estée Ochoa
Marla Barnet Carter: Flame Artist
Harry Paakkonen: 3D Supervisor
ABOUT THE FOUNDERS OF SAINTS LA:
The team behind SAINTS LA has extensive experience across a full spectrum of production and post production services, including directing TV commercials and music videos, working as Visual Effects Supervisors on feature films and television programs, and rebranding television networks through motion graphics and broadcast design. The company specializes in the creation and production of stunning visuals, which embellish each of their clients’ projects.