Saban Presents New Brands at BLE
Saban Brands will also introduce a new 2D animated preschool series, Julius Jr., starring Paul Frank’s iconicmonkey and a multitude of other characters based on the Paul Frank brand. Saban Brands is partnering with Brain Power Studio to produce 26 half-hour episodes (or 52 11-minute episodes) of the new series. In the animated series, Julius Jr. is a monkey with a penchant for invention and a dream, a team and a scheme to make all his wildest imaginings come true. When Julius Jr. saw “The Box” he knew right away what it was – a playhouse, perfect for himself and his very best friends. But inside “The Box” something magical happens. Everyday items come to life with quirky characteristics and unexpected results! The company has also named MarVista Entertainment as the program’s international television distributor. Saban Brands will be supporting Julius Jr. with a global consumer products program.
As recently announced, Saban Brands acquired the global rights (excluding Asia) to long-running Japanese anime Digimon franchise and will be introducing a the next series, Digimon Fusion, to audiences across the world. The series continues to explore the digital world where powerful creatures known as Digimon, or digital monsters, battle for supremacy. With the help of their young human partners, the Digimon defend their world and ours from evil forces. Saban Brands will work with MarVista Entertainment for distribution of the television series. The Digimon franchise was first brought to the U.S. in 1999 by Saban’s Fox Family Worldwide.
Saban Brands is also reintroducing consumers to the Popples franchise. Originally introduced in 1985, Popples made their debut in the U.S. with a Saturday morning television show, followed by a successful toy line in 1986 that generated several hundred million dollars in retail sales. As the world’s first feature plush toy, the soft, lovable Popples creatures could transform from fluffy balls to furry friends and back again, making them an instant hit among fans of all ages. Saban will introduce a limited retro line based on the 80’s look and feel for a young adult audience in 2013, and will follow in 2014 with an all new Popples brand with a fresh new look and new characters. The re-imagined Popples will also be supported by shortform content.
Source: Saban Brands