Pac-Man Lands New UK Licensing Deals
Leeds, UK -- 41 Entertainment and its UK agent, Lisle International announced that they have secured three new UK deals for apparel and publishing for the PAC-MAN and the Ghostly Adventures property (the “Property”). The TV series (26 x 22’) is slated to begin broadcast in English-speaking markets in fall 2013 including Disney XD in the US, SKY in the UK and TEN Network in Australia followed by a number of other key markets in late 2013 and spring 2014 supported by a strong licensing and merchandising programme.
Blues Clothing, a market leader in licensed clothing for over 30 years, will launch a range of garments for PAC-MAN and the Ghostly Adventures apparel line, including both children’s and adult wear for autumn 2013. The company will use their experience working with some of the more prestigious properties to develop a collection that perfectly captures the iconic 80’s character in his 21st century persona.
Later in 2013, Titan Publishing, the largest and most experienced publisher of licensed entertainment properties, will produce a stand-alone PAC-MAN and the Ghostly Adventures magazine fully packed with favourite PAC-MAN characters. The magazine will be exciting and engaging for fans through the rich action packed content from the coming TV series that will be featured. In addition, Pedigree Books will publish a 2014 Annual to be released on 1st August 2013. Pedigree are the UK market leaders in Annuals with widespread retail distribution across all channels. The PAC-MAN Annual will feature in many high profile retailer dedicated Annuals displays in prime impulse locations on the run up to Christmas, so generating great visibility for the brand.
Francesca Lisle, Partner, Lisle International commented on the news: ‘We are delighted to be working with three prestigious companies on this exciting license. The iconic characters of PAC-MAN and the Ghostly Adventures are instantly recognizable, lending themselves perfectly to clothing and we are naturally excited to see Blues Clothing’s apparel line. As to Titan and Pedigree, these companies represent excellent partners for the property and we believe the final result will be great for both existing fans and those that will experience PAC-MAN for the first time. Finally, with so much interest in the brand, we expect to announce several new deals in our market very soon’.
Avi Arad, Executive Producer of Arad Productions, continues, “PAC-MAN is a global property and we welcome these fine licensees from the United Kingdom. We look forward to welcoming more leading companies to the PAC-MAN family."
“We are very happy with the reception of the property and excited about the prospects to be achieved at upcoming retail trade shows including Hong Kong, Paris, London, New York and Nuremberg this month. The worldwide licensing program, managed by 41e, is exceptional in scope and has been well received by retail globally,” adds Shin Unozawa, Chief Operating Officer at NAMCO BANDAI Games Inc.
Source: 41 Entertainment