New York City-based Oxygen Media, Geraldine Laybourne's media company
founded to provide content for women, has named eight executive producers,
seven of whom are new to Oxygen's team, to guide the development of
Oxygen's growing online network, including building five new sites - Style,
Sports, Teens, O2 Simplify, and womenshands - as well as expanding the
popular existing parenting site, Moms Online and Oprah.com. The new and
expanded sites will be rolled out this winter. Oxygen's online executive
producers will report to Sarah Bartlett, Oxygen's Editor-in-Chief. They
are: AMY CRITCHETT, formerly a supervising producer with ZDTV, will
executive produce Oxygen.com, Oxygen's home base and network hub; MARTHA
MCCULLY, who was Beauty Director at Allure magazine, who will executive
produce and oversee the creation of Oxygen's style site; LYNNE TAPPER,
formerly Manager of Multimedia at ABC Sports, will executive produce and
develop Oxygen's sports site, WeSweat.com; GISELLE BENATAR, who joined
Oxygen earlier this year, will executive produce Oxygen's teen site; DORI
BERINSTEIN, a Tony Award-winning producer, will executive produce, among
other special projects, O2 Simplify, an essential resource for women
seeking to streamline their lives and recapture time; KATHY HAMMER,
formerly an independent producer, will executive produce womenshands.com,
which explores the creative energy of women and provides a venue for their
unique products and stories; ANNE ASHBEY, a veteran producer of traditional
and digital media, will executive produce Moms Online, a popular parenting
site on AOL; and JIM BRADY will executive produce Oprah.com. Oprah.com,
home of THE OPRAH WINFREY SHOW and one of the most popular sites on the
web, joined the Oxygen family of sites on August 1st.