Mars Needs Moms Going Direct-To-DVD in Benelux
Walt Disney has decided to go direct-to-DVD and Blu-ray in Benelux with MARS NEEDS MOMS, reports Variety. The move to not release the film theatrically in Belgium, the Netherlands and Luxembourg was spurred by the film's weak international showing in its second week. The $150 million 3-D performance capture production earned $2.1 million internationally in its first week in 14 territories and only has an international cume of $8.3 million over 20 territories after two weeks. The Simon Wells-directed film has only made $15.8 million in the U.S. thus far.