IAM Entertainment's Scott Glassgold and Raymond Brothers are developing a family feature around the Macy's Thanksgiving Day Parade, reports Heat Vision. The producers envision the film in the vein of NIGHT AT THE MUSEUM or ELF and are meeting with screenwriters to develop concepts. Storyboard artist Joel Venti drew out the concept, which convinces Macy's to sign on. Macy’s svp Robin Hall and Martin Reardon, Macy's evp of marketing & advertising, are shepherding the project for the department store, which is looking to get more involved in the entertainment arena.