m4e/Telescreen Announce New Partnership with Kidobi
Press release from Kidobi:
Amsterdam/Munich/Toronto – m4e/Telescreen and Kidobi today announced a new digital distribution partnership that will bring several animated series from the extensive m4e/Telescreen catalogue to Kidobi’s rapidly expanding online library. The agreement gives the preschool-targeted streaming video platform SVoD rights to five series in Canada and the U.S.
In the agreement, Kidobi will distribute Anton (26 x 5’), Brothers Flub (26 x 22’), Plonsters (52 x 3’), Rudi & Trudi (26 x 11’), and Salty’s Lighthouse (40 x 11’). The addition of these titles strengthens Kidobi’s ability to deliver unique content to its growing preschool audience throughout North America.
Kidobi is taking children’s video content to a whole new level by curating children’s content from around the world and creating tailor-made playlists for each and every viewer. Since its inception, Kidobi has drawn the attention of preeminent children’s content producers around the world.
As a forward-thinking company, m4e/Telescreen recognizes that new distribution models will need to be established as consumers continue to spend more and more time consuming content online. “Kidobi is a really innovative platform, for content providers and viewers alike.” said Sjoerd Raemakers, Managing Director of Germany’s m4e Group distribution outlet Telescreen. “With so much content available to consumers online today, curation and personalization are going to play a big role in terms of what succeeds online.”
“This is a natural partnership for both companies,” added Eric Sorenson, Director or Research & Content at Kidobi. “m4e/Telescreen has produced some incredible programs and they recognize that new technologies are disrupting traditional distribution models. Kidobi allows companies like m4e/Telescreen to take a proactive approach to dealing with these changes in a way that supports young viewers and their parents.”
m4e/Telescreen joins other top producers and distributors of preschool content in embracing Kidobi’s unique online distribution platform.