Lego Company Signs Co-Publishing Deal With Electronic Arts
Lego Company Signs Co-Publishing Deal With Electronic Arts. Entertainment software company Electronic Arts (EA) has inked a deal with the privately owned LEGO Company where EA will co-publish and provide marketing support for more than 30 LEGO software titles on a minimum of four platforms over a three-year period. LEGO Company and EA will create software targeted to young gamers, while building current franchises and establishing new ones. Current franchises include: LEGO RACERS, BIONICLE and GALIDOR: DEFENDERS OF THE OUTER DIMENSION. Financial terms of the agreement were not disclosed.