Press Release from JimJam

London, Tuesday 27 October 2009 -- Global pre-school channel JimJam, a joint venture between HIT Entertainment and Chello Zone, will launch into Israel for the first time in a deal signed with satellite broadcaster yes.

The channel will launch on yes in January 2010 as a 24-hour service, forming part of the platform’s basic tier of channels, reaching an immediate 560,000 new subscribers.  JimJam will be broadcast initially in English audio and Russian audio, catering for the significant Russian-speaking population, estimated to be almost one million living in Israel.

“We are very pleased to add JimJam to our roster of channels,” Michal Rafaeli-Kaduri at yes commented.  “JimJam offers an unrivalled array of the world’s best loved pre-school TV characters and we are confident their arrival on yes will prove hugely popular with existing viewers and attract new subscribers.”

“JimJam is rapidly expanding internationally and we are thrilled to now be introducing our hugely popular line-up of preschool shows to families in Israel,” added Wayne Dunsford, JimJam’s General Manager. “yes is the market leader in DTH broadcasting in Israel and is the perfect platform for us to ensure that JimJam reaches its full potential in the region.”