Press Release from 4Kids Entertainment

NEW YORK (June 15, 2010) – 4Kids Entertainment has introduced The Scribbles, the newest irreverent character group derived from Jim Henson Designs, at the just concluded International Licensing Expo in Las Vegas, showcasing 14 inventive new characters of the engaging collection along with product samples from Japan.

The Scribbles represent elements of our own psyche and imagination, brought to life by the magic of Jim Henson.  Inspired by original scribbles by Jim Henson himself, these Scribbles embody all our pent-up emotions…all our hopes, dreams, and fears.  Got something to express?  Don’t say it…SCRIBBLE it! That’s the Henson way!

Among the colorful characters: Wendell - The Dreamer; Gormand – The Glutton; Zee-Zee – The Lump; Spork – The Wild Child; Sunny – The Goth Girl; Bink – The Weirdo; Razz – The Trickster; and Smitty – The Blowhard.  

Bored at work?  Clip a miniature bored Scribble on your computer?.  Frustrated with someone?  Set the angry Scribble as your iPhone’s video ringtone, watching it throw a tantrum every time that person calls.  Got a crush?  Stamp the romantic Scribble on your crush’s Facebook wall with a virtual Scribble app.  Whoever you are, wherever you go…you can use the Henson Scribbles to doodle all over your life, letting all the world know who you are, how you’re feeling, and how you see the world.

Since they were first introduced in 2009, Jim Henson Designs products have taken Japan by storm.  A range of products including apparel and accessories for children and adults are available in Tinkerbell stores, Kiddyland and Fotoist Stores throughout Japan.  Additionally, products from Sekiguchi, including plush and collectibles, are in stores across the country with growing demand.  4Kids’ agent Global Brands is proud of the successful launch in Japan, and is in the process of negotiating additional licensing deals in multiple categories.

“We identified this as a key property for Japan since Jim Henson is a global icon,” said Marcia Aoki, Managing Director of Global Brands Japan.  “The Henson legacy, coupled with the fact that the art is so adorable and translates in any language, is what is making the brand a success in Japan.  We are proud to have been the ‘adopted’ birthplace for Jim Henson Designs.”

“The inspiration, irreverence and originality of the prolific work from Jim Henson’s early career continues to resonate with old and new fans of all ages around the globe,” said Melissa Segal, Senior Vice President of Global Consumer Products for the Jim Henson Company. “The Scribbles embrace the creative energy and spirit of Jim Henson’s art.”

About 4Kids Entertainment, Inc.
With U.S. headquarters in New York City, regional offices for its trading card business in San Diego, California and international offices in London, 4Kids Entertainment, Inc. (OTCBB:KIDE) is a global organization devoted to the creation, development, production, broadcasting, distribution, licensing and manufacturing of children’s entertainment products.  Through its subsidiaries, 4Kids produces animated television series and films, distributes 4Kids’ produced or licensed animated television series for the domestic and international television and home video markets, licenses merchandising rights worldwide to 4Kids’ owned or represented properties, operates Websites to support 4Kids’ owned or represented properties, and produces and markets collectible trading card games.  Additionally, the Company programs and sells the national advertising time in “TheCW4Kids” five-hour Saturday morning block on The CW Television Network.

Additional information is available on the www.4KidsEntertainment.com corporate web site and at the www.4Kids.tv game station site.

About The Jim Henson Company