Imira Signs New Broadcasters for Lucky Fred
Press release from Imira Entertainment:
Barcelona: Imira Entertainment, Spain’s leading production and distribution company specialising in youth programming, has signed up further broadcasters for its new series Lucky Fred as the show begins its global rollout. Imira is also set to launch an innovative interactive component to Lucky Fred at MIPTV 2012.
Lucky Fred has already sold to over 155 territories worldwide and new channels signing up for the animated series are: RTM in Malaysia, e-Vision in UAE, TG4 in Ireland and Kidz in Turkey. They join broadcast partners including: TF1 for France; Disney Channel in Spain, France, Italy, Germany, India, Israel & Australia and Nickelodeon in Benelux, Scandinavia, Latin America, Asia & South Korea.
Lucky Fred is a 52x12’ 2D animated series for 6-12 year olds, and is an Imira co-production with Spain’s Televisió de Catalunya, RAI Fiction in Italy and Top Draw Animation in the Philippines.
Imira will be at MIPTV launching the Lucky Fred cross-platform App, which features a web and mobile-based interactive geo-localised aliens hunt for the whole family to play. It includes multi-layers, collectibles from the series, puzzles and much more. Available around the world via the Apple Store for iPhone and Android Market, the App recruits fans as special agents and tasks them with finding and neutralising aliens in their own city in exchange for prizes including exclusive collectables and discounts for local attractions. Kids also can get news about the series and obtain daily rewards.
Christophe Goldberger, Producer and Head of Distribution and Marketing at Imira Entertainment said: “We have had an incredible response from buyers to Lucky Fred. The series has already launched in Benelux, Scandinavia, Spain and Latin America and it is achieving excellent ratings, so we are looking forward to introducing to additional markets in the coming months. We are also very excited by the potential of the new App, which can be tailored to local towns and cities. It offers fans and their families an exciting, fun, interactive dimension to the show.”
Lucky Fred follows the comic adventures of Fred, an ordinary 13-year-old boy who accidentally became the owner of a super-powered, shape-shifting robot who can turn into any object Fred can dream of with a simple voice command. The robot’s real name is Anihilator 9-0-9-0-9-0-niner, but he answers to the name Fred gave him — “Friday”. Before he veered off course, Friday was sent to the Earth intended for Fred’s new next-door neighbour Braianna, a weird girl from his class whose actual identity is Agent Brains — a highly skilled member of a secret, intergalactic security force called ‘the Protectors’. Brains is the Protector assigned to the Earth, and routinely gets called to save the Earth before an alien attack becomes public knowledge.
Fred, Friday and Brains are a trio of loyal friends who have fun together, navigate middle-school together, and save the planet together. While Fred and Friday are always finding the fun in everyday life, Brains strives to keep her identity secret and the aliens’ bottoms kicked.