Spanish sales firm, Imagina Int'l Sales is getting into the animation game, according to VARIETY. While the firm had previously held rights to toons, a new deal with OQO Filmes makes it their first direct acquisition. Imagina has acquired international rights to the 26x10 series, NEVER ENDING TALES. The series finds contemporary writers giving their take on classic tales. The series is a HD stop-motion production. The "A Cat in the Tree" episode was recently in competition at Annecy.

Imagina was created when Arbol Group and Mediapro merged in 2007.