Gravity Lends Torque to Ford Campaign
Levy said, “The agency CD’s Brad & Paul, their creative team Sue & Beth, and Producer Bob Rashid were real partners throughout the whole process. We worked together for months in development, and had the full support of Team Detroit’s Chief Creative Officer Toby Barlow, Executive Creative Director Curtis Melville, and all the guys at Ford. It was a unique and gratifying experience for me designing, directing the live action, and supervising our team on an intense finishing schedule. I also think the experience and calm of Gravity Producer Russ Dube kept things on an even keel.”
Gravity produced three additional spots for Ford’s annual retail truck sales promotion, the “Built Ford Tough Event” broke on September 4th. Team Detroit’s Paul Zimmerman, Jac Manseur and Bob Rashid worked with Yuval and his team at Gravity. These additional spots are football-themed, and also utilize the positive-negative space concept to support a month-long truck promotion.