GDC Round Up

Posted In | News Categories: Business, Events, Games, Technology | Geographic Region: North America | Event: GDC | Site Categories: Business, Events, Games, Technology
The 2011 version of GDC at San Francisco Moscone Center proved to be another great year for creators, publishers, and consumers alike.   The major techonology players like Autodesk and Nvidia, showcased the latest versions of their software. Console games are providing a more immersive experience than ever.  Technology solution providers like Image Metrics and Xsens are providing the right tools to creators.  Computer games and social games are evolving into a deeper experience.   Companies like Making Fun unveiled a new business model for Computer and casual game developers.  Many trained and experience animators are finding console game and casual games an exciting and profitable new arena for the their skills and talent! Read the AWN GDC Round Up and learn more about this thriving business.

XSENs streamlines animation pipeline.
Xsens asks you: How much animation can you do in a day?

Xsens MVN is a flexible motion capture system that can be used indoors and outdoors.  Xsens demo'd their technology at GDC San Francisco at Moscone Center March 2 - March 5.  The MVN System was on display with some enthusiastic booth bunnies who looked eye catching in the lycra suit and body markers.   The smooth lines of the dancers at the X sens booth highlight the smooth lines of the Xsens MVN system itself that produces clean and smooth data that saves UP TO 80% of post processing time.
Here is a link to a testimonial of their work that was featured on USAToday:
http://content.usatoday.com/communities/gamehunters/post/2009/03/6481647...

Image Metrics Launches Faceware 3.0 and Acquires 3d Avatar Co. Big Stage
http://bhimpact.gamespress.com/client_page.asp?i=177

Founded in 2000, Image Metrics (OTC: IMGX) has pioneered the field of 3D facial animation through its revolutionary technologies. The company provides complete solutions for the videogame, film, television and commercial markets, and through its consumer products, enables Internet users to create new immersive experiences in games and social networks. Over the past decade, Image Metrics has established itself as the go-to leader in the TV, film, game development and Web content industries with clients such as Activision-Blizzard, Rockstar, Microsoft, 2K Sports, Electronic Arts, Ubisoft, Sega, Sony, Bethesda, Double Negative, Motion Theory and Moving Picture Company. Image Metrics is headquartered in Santa Monica, California with its R&D centre located in Manchester, UK. For more information, please visit www.Image-Metrics.com.

Autodesk
Social Gaming SuperNova - by Maurice Patel

With Apple’s iPad sales approaching 15 million and smartphones everywhere, everyone these days is walking around with a powerful 3D graphics chip in their hands. So it’s no surprise that this GDC we continued to see more evidence of the strong shift in gameplay that is transforming the industry. It’s not that there is less interest in AAA titles, it is just that Mobile and Social gaming is going supernova – somewhat eclipsing the console market. And was it just a coincidence that Apple announced the iPad 2 that same week in San Francisco?

Add to that the fact that the more you browse the web, the more you see content gamification – enabling users to interact with online content in new and innovative (read more fun) ways. Take the Motorola City website, for example. It allows users to “experience Motorola’s mission critical public safety solutions.” Now that is not a topic that one would normally expect to be much fun! But the site, created in 3D by Taylor James, does a great job of making it an engaging experience – and this is just the tip of the iceberg. Everyday more and more advertisers are using 3D to tell a better story online. This year, Autodesk posted a gamified version of its GDC booth (running in the Unity engine) to its AREA community site.






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