Framestore Partners with Secret Cinema on Prometheus Campaign
By partnering with Framestore, Secret Cinema was able to further deliver on its promise to help film fans live ‘inside the film’ by creating VFX-led experiences that gave attendees a taste of the film.
Following Prometheus’s sci-fi theme, Framestore developed a pseudo medical X-ray scanner using Xbox’s motion-sensing Kinect cameras. The VFX team also helped create landing films, 3D maps based on ground plans of the event’s secret location and a giant movie wallpaper. In addition, the event played host to "secret" restaurant, bars, DJs and world-class lasers.
Framestore’s digital creative director, Mike Woods, said: “We’re thrilled to partner with Secret Cinema because they’re exactly the type of crowd that can relate to our mission of enhancing experiential marketing with immersive, innovative and interactive visual effects. Evolutions in technology and digital mean we now have the tools necessary to further blur the lines between the passive experience of watching and the active experience of taking part. Viewing no longer needs to be a linear experience and visual effects can boost this new model by creating an added element of live and interactive theatre.”
"We are honoured to partner with Framestore in all digital creation and visual effects for the Prometheus experience. They brought all digital elements to life and created a truly incredible viewing experience for our audience which was vital to this very special production," said Fabien Riggall, Founder and Creative Director, Secret Cinema.