Former Disney Exec Joins NuContext
Hollywood, CA -- NuContext Creative named Michael Rola the company’s new Executive Director of Integrated Marketing. In his new position, Rola will be responsible for creating and executing branded entertainment and movie studio integration campaigns for NuContext Creative and their clients. Angela Guice, Founder/Executive Producer, NuContext Creative, made the announcement.
NuContext has recently completed promotional marketing campaigns on behalf of clients including NBC/Universal, USA Network, AMC, Disney Channel, WEtv, Sundance Channel, SOAPnet and FUSE networks, as well as major motion pictures from Paramount, Warner Brothers, FOX, Sony, The Weinstein Company, DreamWorks, and Walt Disney Studios.
Prior to joining NuContext, Rola had been Director of Integrated Marketing & Synergy with the Walt Disney Studios. In his post there, he was involved with dozens of high profile integrations. These included campaigns for ABC's Bachelorette (Disney-Pixar's Brave,) ABC's Dancing With The Stars (Disney's The Muppets,) Food Network's Cupcake Wars (Disney-Pixar's Brave,) The Disney Channel's Leo Little's Big Show short-form series (multiple Disney Home Entertainment titles,) Animal Planet's Puppy Bowl (Disney's Beverly Hills Chihuahua 2 and Treasure Buddies,) to name a few.
“We are thrilled to welcome Michael Rola to NuContext,” Guice said. “His decade of experience executing innovative integrated marketing campaigns for the Walt Disney Studios is going to be an invaluable addition to our team. You also just love working with Michael. And you know you’re going to have fun doing it!”
Adds Rola, “Having worked with Angela and NuContext for a number of years from the studio side, it’s pretty incredible for me to be joining a team—and a brand—that I not only respect, but love how they do what they do! They are a creative powerhouse that always brings a bright, positive environment to any project. I’m looking forward to bringing my skills and energy to NuContext, as they continue to expand into the future.”
From 2008-2013, Michael Rola had been Director, Integrated Marketing & Synergy, with Walt Disney Studios. During this time, he served as an innovative team leader who produced and managed strategic integrated marketing campaigns and promotions for the Walt Disney Studios’ major motion pictures and home entertainment releases with partners across the entire Walt Disney Company, as well as with national broadcast and cable networks.
Rola developed integrated marketing strategies into innovative tactics and promotions for the in-theater and home entertainment releases of Disney and Disney•Pixar hit films, including Brave, Wreck-It Ralph, Monsters University, The Muppets, Tangled, Toy Story 3, as well as Tim Burton’s Alice in Wonderland and Beauty & the Beast and The Lion King Diamond Edition Blu-rays. He also Co-produced and managed integrated promotional content for the Disney Channel, Disney XD, Disney Junior, Radio Disney, ABC, ABC Family, Univision, Telemundo, Food Network, TLC, USA Network, HGTV, Nickelodeon, Animal Planet, Discovery, Sprout, Cartoon Network and more.
Additionally, Rola Co-Created and Executive Produced the Disney Channel original short form promotional series Leo Little’s Big Show, Hit-Play! and Disney Junior Fun Facts. Rola developed and managed on-site (experiential) integrated promotional programs within the Disney Parks & Resorts and Disney Stores
Rola was acting Senior Manager, Broadcast Synergy, for Disney ABC Television Group and Disney Channel in 2008. As such, he managed all on air promotional content with Walt Disney Company partners appearing on Disney Channel and Toon Disney (Disney Junior) by liaising with the partners, independent production companies and all appropriate departments & functions within Disney Channel.