Former Aardman and BBC Execs Launch Wildseed Studios
“Miles and I have spent the last nine months working on our business plan and fund-raising,” says Cleverly, “and we have found that there are lots of incredible creators out there who are making original engaging content with huge potential, but who lack the resources and experience to take what they do to the next level. We aim to be the company that enables them to develop into the next generation of entertainment trail blazers.”
“We’ve also had a great reaction to our plans from established creators,” says Bullough. “Our proposition of not needing creative control, offering a meaningful share of back-end and moving fast and fearlessly has struck a chord with people who have great CV’s already but are interested in working a new way.”
Wildseed is focussing on low-cost production with its early pilots. “Neither we nor our creators make money from our early stage investments – it all goes into the projects,” says Bullough.
Wildseed is looking for its early stage investments to deliver finished content that can be put in front of audiences to gauge their reaction. Where that reaction is positive there will be with greater levels of follow on investment to create projects that break out and establish themselves on multiple platforms including TV, theatrical features and stage shows.
“For our investment-funnel model to work,” says Bullough, “we need just one of our 50 investments to turn into a breakout hit. That feels achievable given our experience, our test and roll out methodology and the amount of talent out there looking for investment and support. The key will be to create characters that the audience wants to be or be with and when we do, to be ready to exploit them across all media and all over the world.”
“Working on our business idea, writing business plans, presenting, fund-raising and launching a start-up over the last nine months has been a thrilling experience” says Bullough. “What has really been exciting though is the projects that we have been unearthing. Some of the people we are working with are at a turning point in their burgeoning careers we have been able to make a crucial contribution to what they do. This has already been as rewarding for us as anything we have ever been involved in professionally.”
Source: Wildseed Studios