Everything’s Rosie Strengthens Spanish Presence
Press Release from V&S Entertainment:
The Spanish success of pre-school animation Everything’s Rosie continues to go from strength to strength as two further names have been added to an already impressive licensing programme. V&S Entertainment Ltd, producer of Everything’s Rosie has announced details of new agreements with puzzle and board game specialist, Educa; and Munecas Saica, the country’s leading supplier of outdoor toys.
Educa is producing a range of Everything’s Rosie puzzles and board games featuring Rosie, Raggles and the other characters from the series. The first products will hit shelves across the country from spring 2012.
In time for the warmer weather, Munecas Saica will be producing a wide-ranging array of Everything’s Rosie branded toys. These will include beach favourites such as inflatables, racket sets, PVC balls, body boards and water guns; wheeled toys including skateboards, mini rollers, bikes and roller skates; and outdoor toys such as golf sets, basketball sets and tennis rackets.
The new Everything’s Rosie products are set to be popular with the expanding Spanish fan base for the series, which has been growing steadily since Everything’s Rosie first aired on RTVE’s CLAN TV in March 2011. The show is proving to be a firm favourite with young viewers, achieving a peak audience share of 64% in the 4-6 age group. This success has already led to RTVE acquiring the second series.
“We are delighted that these two major names are now part of the Everything’s Rosie licensing programme.” says Julie Quirke, Director of Licensing at V&S Entertainment, “The licensing community in Spain is very positive about the potential of the Everything’s Rosie brand and the involvement of high profile licensees has enabled Rosie to establish a strong presence in a very short space of time.”
V&S Entertainment has recently announced that master toy distributor Giochi Preziosi Spain is also developing a line of Everything’s Rosie stickers. Other Spanish partners include Panini, Random House Mondadori, DIVISA RED, IMC, Safta, Stor, Astro and CYP Imports.
About Everything’s Rosie
Everything’s Rosie is a vibrant and upbeat series aimed at girls and boys aged 3 to 6 years. The series centres on Rosie, a little girl with a taste for adventure, and a cast of equally lovable characters such as Will, Holly, Big Bear, Oakley the ancient oak tree and Raggles the rabbit. Rosie and her friends are positive, bright and inspiring role models - offering fun, laughter, discovery and timeless life lessons to pre-schoolers. www.everythingsrosie.com
About V&S Entertainment
Celebrating its 21st anniversary this year, V&S Entertainment is an independent children’s TV production and distribution company based in Buckinghamshire. The company produces, co-produces, acquires and distributes children’s programming throughout the world.
In addition to its own production EVERYTHING’S ROSIE, V&S Entertainment’s catalogue includes titles such as BLANCHE (26 x 6’) and EBB & FLO (26 x 5’), both of which are European productions produced in association with V&S Entertainment. Other titles include cult classic BATFINK (100 x 5’), crime-fighting comedy SERGEANT STRIPES (26 x 10’) and the quintessentially English stop-motion CBeebies series, SUMMERTON MILL (26 x 5’). V&S is currently working on a pilot for another British favourite FRED BASSET (52 x 3’). www.vandsent.com