Everything’s Rosie Signs Licensing Deal in France
Press Release from V&S Entertainment:
V&S Entertainment, producer of hit pre-school animation Everything’s Rosie, is further extending its European licensing program after signing a deal with top licensing agency CPLG France. The deal comes just days after a deal was signed in Italy with Starbright SRL.
France Television commenced broadcast of the first series of Everything’s Rosie in February 2012, Monday to Friday at 7.40am on ZouZous Kids, part of France Television’s subsidiary channel, France 5. Rosie is airing under the title La Vie de Rosie.
"With its playful storylines and central themes of friendship and fun, La Vie de Rosie has a strong appeal to children and parents in France and we are confident that our new licensing programme will be a hit with French consumers and retailers alike," explains Marina Narishkin, Managing Director at CPLG France. "There is already a very successful pre-school licensing market in France and our new "La Vie de Rosie" products will be a strong addition."
Vickie Corner, Managing Director of V&S Entertainment says, “CPLG’s knowledge of the French market is second to none and this partnership will ensure that we are perfectly positioned to get the right product out into the marketplace in order to meet the growing demand for Everything’s Rosie merchandise."
The French licensing program will launch in Spring 2013. V&S is looking to replicate the success of the UK and Spanish programs, with over 40 licensees now signed across sectors such as toys, DVDs, publishing, puzzles and board games through major licensees including Vivid Imaginations, Egmont, NBC Universal, GB eye, Worlds Apart, Zap and Zeon in the UK; and Giochi Preziosi Spain, Random House Mondadori, Panini, Saica, Educa and DIVISA RED in Spain.
A subsidiary of production company The Cookie Jar Group, CPLG has over 35 year experience as a leading international licensing agency. The company has offices across Europe and the rest of the world including France, UK, Benelux, Germany, Italy, Portugal and Spain as well as the United States, Canada and Japan. Each office has team of experienced licensing sales professionals and marketing, product approval, legal and accounting facilities. www.cplg.com.
About Everything’s Rosie
Everything’s Rosie is a vibrant and upbeat series aimed at girls and boys aged 3 to 6 years. The series centres on Rosie, a little girl with a taste for adventure, and a cast of equally lovable characters such as Will, Holly, Big Bear, Oakley the ancient oak tree and Raggles the rabbit. Rosie and her friends are positive, bright and inspiring role models - offering fun, laughter, discovery and timeless life lessons to pre-schoolers. www.everythingsrosie.com
About V&S Entertainment
Celebrating its 21st anniversary this year, V&S Entertainment is an independent children’s TV production and distribution company based in Buckinghamshire. The company produces, co-produces, acquires and distributes children’s programming throughout the world. www.vandsent.com